A few years ago, it was common for mattress shoppers to spend days or weeks visiting stores and trying out dozens of products. Today, they are just as likely to research products via an online mattress guide. Researching bedding online lets buyers find more information in one place than they could if they went to manufacturers’ websites. Comparing products is also quicker. The guides help visitors wade through the vast number of manufacturers, evaluate their technologies, and even order online.
The Market Is Flooded With Brands
For decades, the mattress industry was dominated by names like Serta and Simmons. They were the brands customers chose when they wanted guaranteed quality. Those companies are still industry leaders, but they have a lot of competition. Clients can now choose from styles offered by companies like Leesa, Nectar, Dreamcloud, Casper, and Novosbed. Many of the newcomers sell exclusively online. Mattress guides break down offerings from a variety of sellers so that customers can compare them side by side.
Mattress Technology Constantly Changes
In addition to new companies, the mattress industry is now offering updated engineering. Most of it is geared toward more comfort, but technology is also being incorporated to increase support, create cooler sleeping surfaces, and reduce motion transfer. Shoppers can examine the merits of materials like memory foam and latex. Guides explain the differences in hybrid and innerspring products. They also include “best of” lists that rank the highest rated products and their costs.
Consumers Are Buying Mattresses Online
Shoppers are also using Internet guides because they have decided to buy their mattresses online. Since they cannot go into stores and test each product, clients rely on the descriptions, reviews, diagrams, and lists of pros and cons. Once they make their choice, visitors can generally click on links that take them directly to manufacturers’ websites so they can make their purchases.
Online mattress guides have become popular because they offer shoppers a quick way to compare a variety of products. The guides describe the technology behind each mattress and review features. Buyers who order mattresses online depend on the guides to help them choose the best products for their needs and budgets.